TDA 3.0 is coming

I’ve taken three months out to reimagine the business—deeply, from first principles.

The big insight is that less is more.

Simplicity beats complexity.
Focus beats clutter.
Principles beat templates.
Wayfinding beats gates.

And noise, complexity and clutter are the enemy of strategy, clarity and execution. They don’t serve. They don’t scale.

This isn’t just our theme for 2025 (although it is that too). These are some of the guiding principles in our work and everything we do.

And we’re doubling down on practising what we preach—starting with comms.

From today, our Omnichannel approach is dead.

Each article in our new and improved blog—Signals—is posted on our website and shared here on LinkedIn. No email list. No LinkedIn newsletter. No content machine. Never more than once a week. No noise. Just signal. Because if it’s not worth your time, we don’t post.

LinkedIn is our distribution channel for this one. Follow Todd and ring the bell to receive it. 🔔

The Davies Report is where the deep thinking comes together.
It lands via email, once a quarter and contains information not in the public domain or available elsewhere.
If you want the deep work—or invites to our events and initiatives—this is where that happens.
If you have a vision for risk and assurance that’s better, this series is for you.

TDA 3.0 is coming. This is a sneak preview of what’s next. We can’t wait to see what you do with it.

Full details below.

We’re releasing our playbook. One principle at a time.