Less

Less is more.

This is particularly relevant for board and executive comms.

But equally relevant to many domains.

Particularly technical domains.

Here’s a quick thing to keep in your kitbag.

If you ever find yourself reducing the font size in a slide deck or paper, or running a single idea over two pages it’s a sign you might be trying to cram too much in. It’s a signal to step away and get clear on the lasting message and action you want to drive home.

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